Many of you I know. Some of you I may be "meeting" for the first time. My name is D.J. Edwards. I am a full-time magician, pastor, husband, father of two kids, as well as the owner of Ickle Pickle Products Magic Manufacturing. I've been performing magic professionally since 1994. I feel very blessed to have kept my calendar basically as full as I'd like to, not completely at the beginning, but learned quickly and progressed as I figured out the marketing strategy that I still use today. (That information is available in my INSIDER SECRETS: Direct Mail Marketing which I finally released in 2018). This book however is not about marketing techniques, while at the same time these factors will make or break your marketing. This book has to do with marketing YOU, or rather if YOU are marketable. Is there a market for you? What market are you after? Are there changes that you need to make to meet your market? I mean, are the people you are marketing to going to be willing to hire YOU? You might be using great marketing techniques, successful marketing techniques, but when you show up to the event do you accurately embody whatever all of your advertising portrayed? Is your marketing "false advertising"? Do you live up to what you offered? Are you what they thought they were getting? This book is going to be a close look, a CRITICAL look, and probably even an abrasive/ offensive look at YOU! We're talking about your appearance, your business interactions, your show, everything. This book is not for people that aren't willing to change things. It is not for the lighthearted or those that don't want to be challenged. It is not for the lazy. This book is for honest people that have a passion for EXCELLENCE and growth personally, professionally, and as an entertainer.